Online Marketing For Real Estate Agents
Online Marketing has become a necessity for any serious real estate agent. As the Internet is well known to have altered many industries, so also has it altered the real estate industry. Any agent in this industry who is currently not utilizing the Internet for business purposes is simply living under a stone and will soon be completely out of business. Of course the real estate agents that adopted the Internet earlier on have advanced further than their colleagues, but it is still never too late to start or to increase your efforts.
Some Basic Statistics
According to the Chief SEO strategist for http://savvy-seo.com/santa-monica-seo/, Mr. Kim, the Internet is currently the machine that powers the real estate industry. A look at some statistics will better explain what he means:
– Over 90% of people now use the Internet when searching for a home.
– 69% of home shoppers who take action on real estate websites actually start their search on a search engine.
– About 50% of first time home-buyers start their search online.
– 77% of home buyers have actually gone and driven past a home they saw on the web.
The Need for a Website
One of the requirements for a successful real estate agent business online is a website. Of course it is possible to thrive on the Internet without a website, but having one will make things much easier, and definitely also increase an agent’s income. In order to be worth it, a real estate agent’s website should be responsive, meaning that it should display well on both desktop computers, mobile phones and tablets. Apart from using the website to market the real estate business, an agent should also publish local content on his or her website. One simple and quick way of doing this is the installation of a blog on the website. It is also beneficial when the agent answers questions from time to time on other blogs or forums that are relevant to real estate and his/her locality.
Mr. Kim of http://www.savvy-seo.com/ explains further that there are three major areas of focus, that a real estate agent has to pursue in order to make it big on the web. They are Search Engine Optimization, Social Media Marketing and Per Per Click advertisements.
– Search Engine Optimization
This is the process of making an agent’s website more visible on the search engines to web-surfers who may be potential clients. There are many ways of approaching this task, but the truth is that it is a job best left for professional SEO consultants like www.savvy-seo.com to accomplish.
– Social Media Marketing
This is the process of using online social media accounts to connect with clients and also engage potential clients. This type of marketing can either be carried out simply or as a more complex project requiring high levels of sophistication. It can also be managed by the agent personally or outsourced.
– Pay Per Click Advertising
Pay per click advertising is a highly targeted method of customer acquisition that charges the advertiser once the web user has clicked on the advertisement, indicating an interest. Pay per click can also be approached either simply, in which case the agent can manage it personally, or it can be outsourced to a firm like savvy-SEO.com for some serious campaign work.
The Bottom Line
Money is the bottom line of all businesses, and the same goes for the real estate agent’s business. A full blown online marketing campaign will always increase an agent’s bottom line with time. This then simply means that there is no excuse for any real estate agent not to be involved with online marketing.