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Online Marketing For Real Estate Agents

Online Marketing has become a necessity for any serious real estate agent. As the Internet is well known to have altered many industries, so also has it altered the real estate industry. Any agent in this industry who is currently not utilizing the Internet for business purposes is simply living under a stone and will soon be completely out of business. Of course the real estate agents that adopted the Internet earlier on have advanced further than their colleagues, but it is still never too late to start or to increase your efforts.

Some Basic Statistics

According to the Chief SEO strategist for http://savvy-seo.com/santa-monica-seo/, Mr. Kim, the Internet is currently the machine that powers the real estate industry. A look at some statistics will better explain what he means:

– Over 90% of people now use the Internet when searching for a home.

– 69% of home shoppers who take action on real estate websites actually start their search on a search engine.

– About 50% of first time home-buyers start their search online.

– 77% of home buyers have actually gone and driven past a home they saw on the web.

The Need for a Website

One of the requirements for a successful real estate agent business online is a website. Of course it is possible to thrive on the Internet without a website, but having one will make things much easier, and definitely also increase an agent’s income. In order to be worth it, a real estate agent’s website should be responsive, meaning that it should display well on both desktop computers, mobile phones and tablets. Apart from using the website to market the real estate business, an agent should also publish local content on his or her website. One simple and quick way of doing this is the installation of a blog on the website. It is also beneficial when the agent answers questions from time to time on other blogs or forums that are relevant to real estate and his/her locality.

Marketing Methods

Mr. Kim of http://www.savvy-seo.com/ explains further that there are three major areas of focus, that a real estate agent has to pursue in order to make it big on the web. They are Search Engine Optimization, Social Media Marketing and Per Per Click advertisements.

– Search Engine Optimization

This is the process of making an agent’s website more visible on the search engines to web-surfers who may be potential clients. There are many ways of approaching this task, but the truth is that it is a job best left for professional SEO consultants like www.savvy-seo.com to accomplish.

– Social Media Marketing

This is the process of using online social media accounts to connect with clients and also engage potential clients. This type of marketing can either be carried out simply or as a more complex project requiring high levels of sophistication. It can also be managed by the agent personally or outsourced.

– Pay Per Click Advertising

Pay per click advertising is a highly targeted method of customer acquisition that charges the advertiser once the web user has clicked on the advertisement, indicating an interest. Pay per click can also be approached either simply, in which case the agent can manage it personally, or it can be outsourced to a firm like savvy-SEO.com for some serious campaign work.

The Bottom Line

Money is the bottom line of all businesses, and the same goes for the real estate agent’s business. A full blown online marketing campaign will always increase an agent’s bottom line with time. This then simply means that there is no excuse for any real estate agent not to be involved with online marketing.

real estate seo is so important

Buying and Selling a Home in Santa Fe area

Buying a home can be an emotional experience, like sticker shock when first seeing Santa Fe prices. Santa Fe real estate is pricey. It is difficult (but not impossible) to purchase a quality home here for less than $500,000. The tradeoff is that the Santa Fe real estate market has been remarkably rewarding. During the current nationwide housing slump, sales of Santa Fe homes costing more than $500,000 have increased. Prices also have increased. During the period 1995 to second quarter 2007, the average price of a single family home increased 112 %, or an average of 8.6% per year (MLS data). A quality Santa Fe home is an excellent long-term investment.

Ann suggests that the first steps should be pre-qualifying for a loan (if one is needed), deciding on a price range and thinking about physical requirements, such as your preferred school district, a mountain view or a golf course lot. Ann can then review Multiple Listing Services and select a number of homes of which you may do virtual tours.

As helpful as virtual tours and pictures are, there is no substitute for a house-by-house search. Here Ann’s in depth knowledge of the market and the community is a great advantage. And Ann is patient. Some of her clients have taken three or four years to find the house of their dreams.

Making an offer and negotiating a contract takes strength and skill. Ann’s successful business career before becoming a broker and her 19 years of buying and selling houses have taught her how to close a deal. During her career, Ann has closed $100,000,000 in residential real estate sales.

She drafts the purchase agreement and advises on contingencies, such as title insurance binder, inspections, survey, government requirements and restrictive covenants. And, of course, she is there to represent you at closing with the title company.

Ann is there with you from the initial interview till the day you move into your Santa Fe dream house.

The real estate market in Santa Fe is unique in that, while there is a nation-wide housing slump, sales of high-end homes here are actually increasing. In the $500,000 to $1,000,000 price range, sales of residential properties in the period 2006 through the first half of 2007 increased 8.1% over the year 2005. In the $1,000,000 to $2,000,000 price range, the increase in sales during the same period was 25.5% (MLS data).

The first, and one of the most important steps in selling your home, is to determine the asking price. Set the price too high and the house will not sell, too low and you give up a part of your profit. Ann does a thorough analysis of the market (a Comparative Market Analysis), specific to the neighborhood, and will work with the seller to determine goals and develop a selling strategy.

Ann’s business experience has taught her that an aggressive marketing campaign pays good dividends. She will create a page on her web site with photographs, a fact sheet and a virtual tour, and will enter this page on the nation-wide National Association of Realtors web site.

As for print advertising, she will create a full color brochure, place ads in the daily Santa Fe New Mexican newspaper (circulation of 30,000) and in the monthly Real Estate Guide (circulation of 36,000).

Your property will be listed in the Santa Fe Association of Realtor’s Multiple Listing Service and Ann will stage a realtor’s open house so that realtors may preview the home. Her sign will be posted on your property (nationwide, 20% of sales are generated by “For Sale” signs).

Ann will show the property by appointment and will provide a lock box so that other qualified agents can also show the house. She will hold open house on special occasions, such as holidays and events that attract the public.

Ann is a strong negotiator and represents the seller during the offer and counter-offer dance. During her career she has done $100,000,000 in residential real estate sales. She follows through on due diligence involving inspections, survey and title reports, and helps to resolve any difficulties. She works closely with the title company and stays with her client throughout the whole transaction to a successful closing.